How we currently see the Outdoor Sector:
We believe that the outdoor sector comprises the following:
Brands
(Apparel)
Brands
(Equipment)
Education
Programmes
Experience /
Expedition
Science-based Organisations
The
Consumer
Advocates &
Campaigns
Communities /
Networks
Media &
Storytelling
Healthcare
Groups
We believe that many of these elements have been ignored within traditional sector strategy. By including all stakeholders, a powerful, whole system approach to change is within reach.
A complex system
The below map provides an example of how key players within the sector interact. Only by seeing a system as a whole, can we begin to understand key intervention and leverage points.
Tip: to explore the map use the navigation buttons on the right hand side. Hover over one of the bubbles to see their connections. This map will only be able to be viewed properly on desktop.